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A NEW DIRECTION

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NEWS RELEASE

                                              

FOR IMMEDIATE RELEASE:

For more information, contact:
Thomas Blanche
President
High Point Coffee
Phone:  662.791.9791
E-mail:  thomas@brewhighpoint.com

High Point Coffee Enters Office Coffee Market

December 2, 2008

OXFORD, MS-specialty coffee roaster High Point Coffee Distribution, LLC announced today it has acquired Coffee & More, a premiere Mississippi office coffee service company. The company formerly owned by VendaSnack Services, will now be named High Point Office Coffee Services (HPOCS, Inc.).  The aquisition establishes a route for High Point to venture into a new line of coffee sales by providing office coffee service in North Mississippi as well as the greater Memphis and Jackson, MS markets.

"HPOCS, Inc. allows us to penetrate new markets, markets which are the second leading venue for coffee consumption in the US.  Our relationships with office coffee customers will be direct, and branding can be achieved at a much lower cost," said Thomas Blanche, CEO of High Point Coffee.

Rich Thomas, vice president and general manager of HPOCS, Inc., will oversee the company's office coffee services division. "We are very excited about offering a Mississippi roasted coffee coupled with home-style service," he said.

Thomas's expertise in office coffee service, will enable High Point to provide a complete and consistent coffee program for any size office.  Additionally, through its "first to market" distributor program, the company will expand office coffee services through independent distributors. HPOCS, Inc. will operate its new office coffee service division from its headquarters and 8,000 square foot roasting plant in Oxford. Additionally, fractionally packed coffee will be processed and distributed from its Oxford roasting facility to service its office coffee customers.  The terms of the deal includes a substantial customer base of North Mississippi businesses and creates opportunities for High Point to partner with new distribution networks. The company will offer reputable equipment, installation and maintenance as well as a wide variety of specialty coffees, cappuccino, teas, water, and allied products.

About High Point Coffee:

High Point Coffee Distribution, LLC is an Oxford, MS based branded and private label coffee roaster and packager of specialty coffees from around the world. Consumers can find High Point Coffees - including varietals, organic, fair trade and estate coffees - on-line, at retailers, offices, and grocers throughout the mid-south and in select metropolitan areas. Blanche is the owner of High Point Coffee Distribution and has partnered with Rich Thomas, and Joel Edlin of VendaSnack, Inc. to launch HPOCS, Inc.

 

 For more information, visit http://www.highpointofficecoffee.com/ , http://www.brewhighpoint.com/ , http://www.highpointcoffee.biz/ , and email  thomas@brewhighpoint.com . ###