Coffee Blog

How To Buy Coffee Online

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Buying coffee online can be a daunting task. How will it taste? What will the aroma be like? And, most importantly, will I like it? Granted, you can’t taste the coffee, or, even smell the coffee, but there are ways to shop for coffee online that can guarantee success.

First , identify your personal coffee palate – do you prefer the sweet taste of a light or medium coffee blend? Or do you enjoy the rich texture of a bold coffee blend? Choosing the right beans and the right roast for you can amplify your coffee experience and brighten your mornings. Hopefully, this article will give you some ideas of where you are in the coffee taste spectrum.

Second, know your coffee bean origins – It’s important to understand where the coffee beans come from in order to determine the right beans for your particular palate. If you enjoy a more mellow and light cup of coffee – consider beans from Brazil, Costa Rica, El Salvador, Guatemala. If you prefer a deeper, medium coffee – consider beans from Columbia, Ethiopia, Honduras, Panama, Peru, and Tanzania. If your coffee preference is for a bold flavor – consider beans from Indonesia, Kenya, and Mexico.

Third, know your roasts – There are many different coffee blends and roasts. But, in order to simplify the process so that you can begin to identify and experiment with different roasts, color can be used as a baseline.  A lighter roast is usually made up of light brown beans. In a medium roast, the beans are usually roasted to medium brown color. In a bold roast, the beans are roasted to a dark brown, almost black. 

General definition of roast levels:

Light Roasts – Light, bright roasts that are not too intense, and are full of coffee flavor.
Medium Roasts - Well-balanced roasts with plenty of body and deeper coffee tones.
Bold Roasts – Full-bodied roasts with deep flavor undertones - never over-powering

Sometimes, the most popular coffee blends and roasts can be a bit more complicated than the simple information described above. Many coffee blends are made from a mixture of beans from different origins and different roasts. But you can still make informed choices. For example, High Point Coffee Breakfast Blend is representative of a light roast; our Magnolia Blend is categorized as a medium roast. Espresso and French Roast coffee blends are always going to be bold and full-bodied.  

Once you’ve identified where your coffee taste-palate lies, you can feel good about shopping for coffee online. Still need more information? Click here to download a copy of our “Free Coffee Guide”.

6 Reasons Why Coffee Makes a GREAT Fundraising Idea

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Looking for a high-profit, easy-sell, eco-friendly fundraiser for your school, your PTA, your church, your sports team, your scout troop, your karate studio, your dance studio, etc.?  When the gift wrap, candy and cookie dough fundraisers begin to lose their luster –think coffee! In fact, here’s six reasons why you should consider participating in a coffee fundraising program.

1. Coffee fundraisers are simple. No catalogs , no minimum orders, no advanced purchases required. Just a sales sheet, easy delivery, and very happy customers.  For more information, visit our Fundraising Page.
   
2. Coffee is an every day item. Virtually every household, office and business buys and drinks coffee. Second only to oil, coffee is the one of the most valuable commodities in the United States. More than 50% of Americans drink coffee daily – three to four cups each. Americans love their coffee. 
   
3. Coffee has a stable shelf life. No worries about coffee being out-dated when delivered to the end customer. Especially, if the coffee is purchased from a small batch roaster who can customize a blend for your organization and guarantee freshness. Issues with expiration dates will be minimal to non-existent.
   
4. Coffee fundraisers are profitable. Bulk coffee from a small batch roaster will be reasonably priced, and, very profitable for your group to sell.
   
5. Coffee fundraisers are fun. Most coffee fundraising programs will place your organization’s logo on the packaging for that added customized feel.
   
6. Coffee fundraisers are good for the environment (very green).  Look for providers who sponsor Coffee Kids™ and support products and business practices that foster sustainability including the Rain Forest Alliance and FairTradeUSA.org.

Ready to consider a coffee fundraising program? Click here for a place to begin.